Food-themed fashion has become a notable trend on social media in recent months, yet this phenomenon has been ongoing for years. Particularly, the social media shares of content creators have revived the relationship between fashion and food.
Viral Grocery Shopping Videos
Influencer Alix Earle's grocery shopping video at Erewhon garnered millions of views, drawing attention to this trend. High-end grocery stores like Erewhon are known for their organic, sustainable, and nutrient-rich food offerings.
High-quality grocery shopping refers to purchasing products that are nutritionally dense, sourced from natural origins, and adhere to ethical standards during production. This style of shopping is perceived as a status symbol on social media. Instead of traditional luxury goods, experience-oriented and rapidly spreading food items take the spotlight. Reports indicate that individuals are taking on extra jobs to afford such foods, transforming even ordinary food items into status symbols.
Fashion and Food: Rediscovering Historical Connections
Fashion and food are two powerful forms of expression interconnected through humanity's fundamental needs. These two domains intersect across a wide range of themes, from cultural identity and sustainability to social activism and nostalgia. The "Food & Fashion" exhibition at the FIT Museum showcases the historical ties between these two worlds, while Karl Lagerfeld’s Chanel supermarket show and Jeremy Scott’s food-themed collections reflect the meaningful and playful roles of food in the fashion realm.
Foodcore Trend: Changing Values
The "foodcore" trend represents a new understanding of food becoming a prestige indicator in the fashion world. Expanding from fruits to staple food groups, this trend is manifested through designs inspired by food. Foodcore establishes a strong connection with niche fashion movements, reshaping consumers' perceptions of value. The perception of food as a luxury product, combined with the creative nature of fashion, is redefining concepts of status in modern society.