Text: Lancôme
Editing: Nüvit Tiryaki

Idôle is taking a bold step beyond the boundaries and is presenting us with a brand new intensity: Idôle Power Eau de Parfum Intense. Designed to help you fearlessly embrace your true identity and chart your own path, this fragrance connects you with your own power.

Self-confidence is contagious. With its new identity blended with woody and floral textures Idôle Power reveals the power within you and invites you to take a step.

The symbol of this new era is Lancôme’s groundbreaking new face: Olivia Rodrigo. At just 21 years old, this successful singer and songwriter has topped global music charts with her albums and won countless awards. With her unique self-confidence and sincerity, Olivia Rodrigo perfectly reflects the spirit and power of her generation.

With Olivia’s captivating energy, this new campaign represents the essence of Idôle Power as an inspiring fragrance for women who chart their own destiny, write their own rules, and achieve success on their own terms.

Idôle Power offers a unique experience that allows you to enjoy who you are and embrace your power.

A New and Addictive Intensity: Idôle’s First Woody Floral Fragrance

The creators of the original Idôle Eau de Parfum, Shyamala Maisondieu, Nadège le Garlantezec and Adriana Medina (Givaudan), shaped Idôle Power around an elegant rose-sandalwood duo. Creamy and vibrant sandalwood creates a striking contrast with the freshness of rose petals, while blended with fruity PomaroseTM essence for an enchanting experience.

A symbol of your multifaceted and ever-changing nature, Idôle Power opens with a dance of fruity and floral notes. This mood is brought to life by Givaudan’s PomaroseTM molecule bringing together rose and subtle, fruity, sugary apple notes.

At the heart of the fragrance is the essence of Damascena rose petals; This essence, combined with rose water extract and white floral jasmine notes, increases the appeal of the fragrance.

The Idôle Totem Evoking Sienna Tones

The Idôle Power bottle, which stands out as a totem symbolizing the power of this new era, is presented in the iconic Idôle silhouette with a striking red-toned gradient design. The thin and elegant glass bottle is enhanced with a two-tone gradient effect and a rose gold metal frame surrounding the bottle.

At the center of the bottle is a circular portal, symbolic of this fragrance that brings your self-power to the stage. As with all Idôle bottles, the cap of Idôle Power can be opened, so the bottle can be used as a work of art after the perfume is finished.