We had an inspiring conversation with Yağmur Kural, who stands out in the fashion world with her innovative and multidisciplinary approach. Based in Berlin and Istanbul, Kural works across a broad spectrum, from foundational systems in visual art and fashion styling to the transformation
of fashion imagery and perceived values. Recognized for her projects in prestigious publications such as Vogue Portugal, L’Officiel, Elle, and Hothothot Magazine, Kural is on a mission to redefine aesthetic standards in the creative industries. In this interview, we discussed her creative process, sources of inspiration, and her perspective on the fashion world.
1- Can you tell us about your creative process? How do you deconstruct an idea, or even a garment, and recreate something new?
My creative process usually revolves around a story or an emotion. When I break down the concepts I’m inspired by and rebuild them, I rely on my intuition and experimentation. As someone with a background in fashion design and sculpture, I see clothing not just as garments but as sculptural forms. This gives me the freedom to move beyond traditional patterns.
Geometric shapes are one of the areas that interest me the most; distorting a garment’s form and transforming it into a new structure is one of the most exciting stages of the process. Sometimes I work with physical materials, and other times I draw from the digital world, questioning the
boundaries between the physical and the virtual. The intersection of these two worlds allows me to create new narratives and experiences. Spontaneous decisions and technical interventions are integral to my process. Even during a shoot, I think about the styling in 360 degrees, focusing on how it can tell a different story from every angle. Discovering new possibilities at every stage is the most exciting part for me—because every project is a process of transformation and discovery.
2- Do you use AI tools in your work? If so, which tools have become indispensable for you?
Yes, I use AI as a tool in both my exploration and production processes—but not just as a tool; I also see it as a collaborator. AI-based visual generation systems quickly materialize the abstract images in my mind; sometimes it becomes a sketch, and other times it adds a complementary touch that opens up a new dimension. The forms I create digitally sometimes turn into physical designs, and other times they evolve into
hybrid works where AI and the human hand come together. Tools like Adobe programs, Midjourney, and DALL·E help me freely shape ideas. For me, AI is not just an accelerator but also a space for discovery that brings new perspectives to the design process.
3- What has been exciting you the most lately, or what have you been obsessed with? It could be related to fashion, art, or anything else.
Lately, I’ve been obsessed with learning German. I don’t see it just as a language-learning process but also as something I associate with my work. The complex structures in German, like how adding a few letters to the end of a word can completely change its meaning or how verbs appear at the end of a sentence, remind me of my styling process. Gathering pieces from different points, layering them, and creating new meanings—just like layering a garment or bringing unconventional forms together to create a completely different silhouette. Although this process can sometimes be complex and challenging, the result is always exciting when the pieces fall into place.
4- Among the projects you’ve done so far, which ones define you the most or feel the most “you”?
Among the projects I’ve done so far, the ones that feel the most “me” are those where I bring fashion and art together. Specifically, creating sculptural forms, producing projects that push the boundaries of physical design, and collaborating with the next generation of designers are the
elements that best reflect my creative vision. One of the most recent examples is the work I did for Issue Magazine. In this project, my experimental approaches to form and silhouettes best showcase my aesthetic understanding and design language.
5- If you were to choose another designer or artist who challenges fashion norms and boundaries, who would it be?
If I were to choose someone who challenges fashion norms and boundaries, it would be Hussein Chalayan. His experimental approach, where architecture and technology intertwine in his designs, has always fascinated me. The way he treats clothing not just as garments but as
narratives, as objects of transformation, is very close to my own design philosophy. His way of rethinking forms, combining movement and functionality, is truly inspiring.
