OpenAI heralded a new era in the tech world with its "Age of Intelligence" commercial aired during Super Bowl 59. The advertisement emphasizes that ChatGPT is the latest link in the chain of significant human inventions, showcasing the revolutionary potential of this AI platform. ChatGPT is portrayed managing daily tasks, from turning ideas into businesses to summarizing articles, demonstrating how technology can play a role in our everyday lives.
The commercial captivates with OpenAI's signature pointillism-inspired animation style. The transformation of abstract dots into DNA sequences and televisions offers a futuristic and fluid aesthetic, strongly reflecting OpenAI’s brand identity.
Kate Rouch, OpenAI's Chief Marketing Officer, comments on this new era: "We are at the beginning of the Age of Intelligence, and you can be a part of this process. This could be the most powerful tool ever created, and it's right in your pocket."
Since the launch of ChatGPT in 2022, the company’s valuation has reached $157 billion. Now aiming to expand its consumer market presence by integrating search functions into ChatGPT and exploring advertising revenue streams, OpenAI is also reinforcing its innovative identity with a rebrand that includes a new logo and typeface.